中環攻略 - 之九：第一章：銀行｜零售銀行：中庭｜市場推廣 | Penana

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#10

之九：第一章：銀行｜零售銀行：中庭｜市場推廣

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Aug 9, 2020

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No Plagiarism!TtWWdycOnLGTtYccpFwHposted on PＥNAＮＡ

市場推廣：沉悶係薪高糧準嘅代價

坊間有好多講做 Marketing 呢個行業嘅書籍。至少會比起「如何進入銀行業」多啦。原因？好簡單， Marketing 呢個行業可塑性大，充滿幻想空間，淨係諗下點...

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Table of Contents

#1 之零：如何使用本攻略

#2 之一：如何選擇角色

#3 之二：第一章：銀行

#4 之三：第一章：銀行｜零售銀行：前舖｜分行

#5 之四：第一章：銀行｜零售銀行：前舖｜電話銀行

#6 之五：第一章：銀行｜零售銀行：前舖｜自動化平台

#7 之六：第一章：銀行｜零售銀行：前舖｜網上銀行

#8 之七：第一章：銀行｜零售銀行：中庭｜網絡發展

#9 之八：第一章：銀行｜零售銀行：中庭｜產品開發

#10 之九：第一章：銀行｜零售銀行：中庭｜市場推廣

#11 之十：第一章：銀行｜零售銀行：中庭｜客戶管理

#12 之十一：第一章：銀行｜零售銀行：後居｜營運管理

#13 之十二：第一章：銀行｜零售銀行：後居｜資訊科技

#14 之十三：第一章：銀行｜零售銀行：後居｜流程管理

#15 之十四：第一章：銀行｜零售銀行：後居｜人力資源

#16 之十五：第一章：銀行｜零售銀行：後居｜行政管理

#17 之十六：第一章：銀行｜零售銀行：美麗新世界｜內部監控

#18 之十七：第一章：銀行｜零售銀行：美麗新世界｜風險管理

#19 之十八：第一章：銀行｜零售銀行：美麗新世界｜法律事務

#20 之十九：第一章：銀行｜零售銀行：美麗新世界｜合規

#21 之二十：第一章：銀行｜零售銀行：美麗新世界｜ KYC & AML

#22 之廿一：第一章：銀行｜零售銀行：美麗新世界｜稽核

#23 之廿二：第一章：銀行｜企業銀行：為公司服務｜湊客 & 借錢

#24 之廿三：第一章：銀行｜企業銀行：為公司服務｜管錢、賭錢 & 信貸風險管理

#25 之廿四：第一章：銀行｜私人銀行：人上人

#26 之廿五：第二章：投資

#27 之廿六：第二章：投資｜ Side A: Sell-side ｜證券經紀行

#28 之廿七：第二章：投資｜ Side A: Sell-side ｜交收

#29 之廿八：第二章：投資｜ Side A: Sell-side ｜投資銀行

#30 之廿九：第二章：投資｜ Side A: Sell-side ｜當財記遇上 Dickson

#31 之三十：第二章：投資｜ Side B: Buy-side｜基金經理

#32 之卅一：第二章：投資｜ Side B: Buy-side｜營運總監

#33 之卅二：第二章：投資｜ Side B: Buy-side｜對沖基金 & 私募股權基金

#34 之卅三：第二章：投資｜ Bonus Track｜監管機構

#35 之卅四：第二章：投資｜ Bonus Track｜牌照買賣 & 人頭買賣

#36 之卅五：第二章：投資｜ Bonus Track｜外判商：少林寺與木人巷

#37 之卅六：未完待續｜致謝辭

#38 之卅七：外傳｜寫於 2020 年 8 月

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