×

menu
Penana
US
search
search
Popular Tags
What Others Are Reading
Loginarrow_drop_down
Registerarrow_drop_down
Please use Chrome or Firefox for better user experience!
close
Comments close
Show more...


favorite
5
comment
5
arrow_back_ios_new
Prev
arrow_back_ios_new
Next
format_color_text
Style
open_in_full
Expand
list
Menu
coins
Sponsor
campaign
Request update
share
Share
report
Report
×

A recurring charge will be deducted , unless you decide to cancel. You can cancel your subscription at any time.

You can also pay with credit card
Bulk Purchase

×

# - #
×
Login first to show your name as a sponsor, or donate with Pena Coins.

× Pena Coins Credit Card

Close
People Who Like This
#1

人性鍊金術

win.crafter win.crafter
May 15, 2020 862 1 Min Read
x
No Plagiarism!zqkYPzetR3yeyCszPH1nposted on PＥNAＮＡ

【出爐好書】《人性鍊金術：奧美最有效的行銷策略》📚💡

作者：羅里．薩特蘭

原文作者：Rory Sutherland 

譯者：林俊宏 

廣告業傳奇大師羅里，憑藉 30 多年廣告工作經驗，總結出 11 項人性鍊金法則，歸納出一套破解人性行為的方法，其中三點我覺得很值得深思：

(5) 所謂的一朵花，只不過是加了廣告預算的雜草。

(9) 只用理性來解決問題，就像打高爾夫的時候只用一根球桿。

(10) 別怕做些似乎沒價值的事。

全書充滿創意、智慧、趣味十足，鼓勵我們放下邏輯，拋開死腦筋，就能享有美妙的魔法，無論是廣告、行銷、業務人員、還是想走出框架，突破自我，這本書都值得細讀👍🏻！

https://readmoo.com/book/210131636000101 

***

同時歡迎您來閱讀我的第一本長篇小說《再續前弦》(附送彩蛋🎁)，十分感謝💜：

https://play.google.com/store/books/details?id=_V5fCgAAQBAJ

866Please respect copyright.ＰＥＮＡＮＡqjlogg2ZgH

216.73.216.223

ns216.73.216.223da2
favorite
comment 5
coins
5 likes Suggest Edits
古潮兒 古潮兒
win.crafter win.crafter
幻想中的狐狸 幻想中的狐狸
yulia尤麗婭 yulia尤麗婭
Margaret Chan Margaret Chan
Next Issue >
close
【好書不厭百回看】+【私房秘密文章】
home
Bookmark!
campaign Request update 0
  • Subscription plans
    助耕小「菜」田計劃
    (1)  解鎖【好書不厭百回看】+【私房秘密文章】精選作品，唯訂閱的您專享(2) 獲得您生日月份的專屬手繪花卉月曆 / 打氣卡🌷，由作者親自書繪畫及書寫 ✍️有您的支持，我的筆耕寫作之路會走得更遠，萬分感謝 🙇🏻‍♀️！
    US$1.5 /month
    JOIN
Table of Contents
#0 Intro
#1 人性鍊金術
#2 【感人重溫】《在咖啡冷掉之前》☕️
#3 【童話還是哲理書？】《刺蝟的願望》
#4 【窩心推介】《山茶花文具店》
#5 【勵志經典】跑出全世界的人
#6 【永遠懷念】A Street Cat Named Bob
#7 【作家必讀】《孤獨小說家》
#8 【寫作秘笈】《史蒂芬．金談寫作》
#9 【偷吃禁果的代價】《失樂園》
× Share Email
Click to Share!
Share to Facebook
Share to Twitter
 content_copy
Copy link to clipboard
 share
Other options
Share this Publication by Email
Add a personal message
×

Proceed

×
format_size
remove_circle_outline 20 add_circle_outline
format_line_spacing remove_circle_outline 20 add_circle_outline
REGISTER
LOGIN

Forget Password?
OR
Login with Facebook
×
Subscribe
Go to the magazine
/
+ Add tip
The tip will be charged every payment period
+ Add promotion code
Apply close
Recipient Name

Shipping address



Phone Number


JOIN
Pay with
xxxx xxxx xxxx
Update payment method
Confirm Cancel
This is a one-time purchase.
If you don't cancel before the trial ends, you will automatically be charged the subscription fee every until you cancel. Renews automatically every , unless you decide to cancel. You can cancel your subscription at any time.
You can pay with non-card methods if you subscribe for 12 months.
Please leave your contact phone number here..
We will reach you soon by Whatsapp at the tel number you provide.
Please enter phone number.

Credit card payment

You have subscribed to this plan already!

Never miss what's happening on Penana!
Turn on notifications
Later
Close
×
Interface Language:
Story Language: