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#1

人性鍊金術

win.crafter win.crafter
May 15, 2020 751 1 Min Read
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No Plagiarism!rU7e70LapFnWSq3vYRzxposted on PＥNAＮＡ

【出爐好書】《人性鍊金術：奧美最有效的行銷策略》📚💡

作者：羅里．薩特蘭

原文作者：Rory Sutherland 

譯者：林俊宏 

廣告業傳奇大師羅里，憑藉 30 多年廣告工作經驗，總結出 11 項人性鍊金法則，歸納出一套破解人性行為的方法，其中三點我覺得很值得深思：

(5) 所謂的一朵花，只不過是加了廣告預算的雜草。

(9) 只用理性來解決問題，就像打高爾夫的時候只用一根球桿。

(10) 別怕做些似乎沒價值的事。

全書充滿創意、智慧、趣味十足，鼓勵我們放下邏輯，拋開死腦筋，就能享有美妙的魔法，無論是廣告、行銷、業務人員、還是想走出框架，突破自我，這本書都值得細讀👍🏻！

https://readmoo.com/book/210131636000101 

***

同時歡迎您來閱讀我的第一本長篇小說《再續前弦》(附送彩蛋🎁)，十分感謝💜：

https://play.google.com/store/books/details?id=_V5fCgAAQBAJ

755Please respect copyright.ＰＥＮＡＮＡL0Jt5hnH66

3.144.87.240

ns3.144.87.240da2
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古潮兒 古潮兒
win.crafter win.crafter
幻想中的狐狸 幻想中的狐狸
yulia尤麗婭 yulia尤麗婭
Margaret Chan Margaret Chan
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Table of Contents
#0 Intro
#1 人性鍊金術
#2 【感人重溫】《在咖啡冷掉之前》☕️
#3 【童話還是哲理書？】《刺蝟的願望》
#4 【窩心推介】《山茶花文具店》
#5 【勵志經典】跑出全世界的人
#6 【永遠懷念】A Street Cat Named Bob
#7 【作家必讀】《孤獨小說家》
#8 【寫作秘笈】《史蒂芬．金談寫作》
#9 【偷吃禁果的代價】《失樂園》
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